Help Save The Next Girl is a multi-media campaign aimed directly at bringing awareness to the vulnerability of young women and empowering them to make the best choices for their own safety and the safety of their friends. Based in Roanoke, Virginia, Help Save The Next Girl was founded by Dan and Gil Harrington, parents of murdered college student Morgan Dana Harrington. It was on October 17, 2011, the second anniversary of their daughter’s disappearance, that they joined forces with a team of family and friends in the public relations and advertising industry to launch Help Save The Next Girl. The Harrington’s hope that by moving forward from their own tragedy through the work of this campaign, awareness will be strengthened and the vigilance of individuals and communities nationwide will be heightened, thus helping to save the next girl.
Help Save The Next Girl has multiple objectives: Locally, Help Save The Next Girl has provided resources and guidance to college campuses, allowing the mission of the campaign to reach out directly to our target audience. Steps are currently being taken to expand student chapters to high school and college campuses along the East coast, from which point we anticipate rapid national expansion. Regionally, a series of ads and public service announcements are being aired through various media outlets in hopes of jogging the memory of individuals who may be aware of details relevant to open cases. Dan and Gil Harrington alongside the HSTNG team have also been joining the charge in Virginia to affect changes in such legislation ad expanded use of familial DNA and more extensive campus safety protocols and laws. Nationally, HelpSaveTheNextGirl.com becoming a central point of information for other victim families providing them with action steps, templates, and resources to use in their own specific cases.
Outreach, awareness, and community involvement is at the core of the mission for this campaign. 25% of female students report sexual violence and 1 in 5 reports rape and/or attempted rape during their college tenure. In response to that statistic, Help Save The Next Girl has begun to team with campus law enforcement to provide Rape and Aggression Defense courses to collegiate members free of charge.
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